Yaa Khudaa

Assignment

Following are the two services offered by salesforce:

1:Customer Relationship Management:

Customer relationship management combines business processes, people, and technology to achieve one goal: keeping satisfied customers. It's an overall strategy to help you learn more about your customers and their behavior so you can develop stronger, lasting relationships that will benefit both you and your customers.
With effective CRMs organizations can easily deal with customers, respond quickly to their damands and maintain long-term relationships. The three important aspects of CRM are managing contacts, having 360 degree customer view andpersonalizing customer relations.

2. Platform as a service:

Cloud computing has evolved to include platforms for building and running custom applications, a concept known as “platform as a service” (or PaaS). PaaS applications are also referred to as on-demand, Web-based, or software as a service (or SaaS) solutions.

PaaS provides all the infrastructure needed to run applications over the Internet. It is delivered in the same way as a utility like electricity or water. Users simply “tap in” and take what they need without worrying about the complexity behind the scenes. And like a utility, PaaS is based on a metering or subscription model so users only pay for what they use.
With PaaS, ISVs and corporate IT departments can focus on innovation instead of complex infrastructure. By leveraging the PaaS, organizations can redirect a significant portion of their budgets from “keeping the lights on” to creating applications that provide real business value.

اقبال بانو کی وفات

داغ ِ دل ہم کو یاد آنے لگے

لوگ اپنے دیئے جلانے لگے

۔

خود فریبی سی خود فریبی ہے

پاس کے ڈھول بھی سہانے لگے

۔

اب تو ہوتا ہے ہر قدم پہ گماں

ہم یہ کیسا قدم اٹھانے لگے

۔

ایک پل میں وہاں سے ہم اٹھے

بیٹھنے میں جہاں زمانے لگے

۔

اپنی قسمت سے ہے مفر کس کو

تیر پر اڑ کے یہ نشانے لگے

۔

باقی صدیقی کی یہ غزل اور دوسری بیشمار غزلیں اور گیت گانے والی آواز اقبال بانو ہم سے اکیس اپریل کو رخصت ہو گئیں

Assignment

Question1:

RFID stands for Radio Frequency Identification systems.
In a typical RFID system, individual objects are equipped with a small, inexpensive tag which contains a transponder with a digital memory chip that is given a unique electronic product code. The interrogator, an antenna packaged with a transceiver and decoder, emits a signal activating the RFID tag so it can read and write data to it. When an RFID tag passes through the electromagnetic zone, it detects the reader's activation signal. The reader decodes the data encoded in the tag's integrated circuit (silicon chip) and the data is passed to the host computer for processing.

Proposed uses of RFID technology include:

Tracking apparel: Clothing maker Benetton planned to embed retail items with RFID tags. The implanted devices would enable Benetton to track individuals and inventory their belongings by linking a consumer's name and credit card information with the serial number in an item of clothing. Privacy advocates noted the potential abuses of a system, and Benetton agreed not to tag clothing with tracking devices—for now.

Tracking consumer packaged goods (CPGs): Gillette, Wal-Mart, and the U.K.-based supermarket chain Tesco are teaming up to test specially designed shelves that allow for real-time tracking of inventory levels. The "smart shelves" will be able to read radio frequency waves emitted by microchips embedded in millions of shavers and other products. Wal-Mart plans to test the Gillette shelf initially in a store located in Brockton, Mass. If the technology is successful, Wal-Mart also plans to join forces with Procter & Gamble to test a similar system with cosmetic products, and has encouraged its top 100 suppliers to use wireless inventory tracking equipment by 2005. So far, Wal-Mart executives say the company plans to use RFID chips only to track merchandise, and will remove the tags from items that have been purchased. However, Wal-Mart's decision to implement RFID technology will likely propel the ubiquity of the tags in CPGs.
Tracking tires: Tire manufacturer Michelin recently began fleet testing of a radio frequency tire identification system for passenger and light truck tires. The RFID transponder is manufactured into the tire and stores tire identification information, which can be associated with the vehicle identification number (VIN). Critics argue the tags could ultimately become tracking devices that can tell where and when a vehicle is traveling.

Tracking currency: The European Central Bank is moving forward with plans to embed RFID tags as thin as a human hair into the fibers of Euro bank notes by 2005, in spite of consumer protests. The tags would allow currency to record information about each transaction in which it is passed. Governments and law enforcement agencies hail the technology as a means of preventing money-laundering, black-market transactions, and even bribery demands for unmarked bills. However, consumers fear that the technology will eliminate the anonymity that cash affords.

Tracking patients and personnel: Alexandra Hospital in Singapore recently began a new tracking system in its accident and emergency (A&E ) department in the wake of the Severe Acute Respiratory Syndrome (SARS) scare. Under this system, all patients, visitors, and staff entering the hospital are issued a card embedded with an RFID chip. The card is read by sensors installed in the ceiling, which record exactly when a person enters and leaves the department. The information is stored in a computer for 21 days. Officials say that the technology enables health care workers to keep tabs on everyone who enters the A&E department, so that if anyone is later diagnosed with SARS, a record of all other individuals with whom that person has been in contact can be immediately determined. Other hospitals in Singapore are expected to adopt similar technology.

Question2:

Of course these applications threaten personal privacy. These applications can track people and find their private information e.g. where they go, where they spend time. As far as products are concerned RFID tags remain functional even after the product is taken home, which leaves chances of surveillance and poses a threat to privacy.

Question3:

Use of technology can be both for useful noble purposes as well as for ignoble purposes. If this technology is used in hospitals to have continuous knowledge about patients in order to treat them effectively, I think it should remain deployed but if firms are using this technology to invade privacy of people by analyzing their buying patterns using RFID devices without taking consent from them, such applications of this technology should be banned.

GUEST SPEAKER SESSION AMIDST SIGHS

.

آد می بلبلہ ہے پا نی کا ۔۔۔۔۔۔کیا بھروسہ ہے زند گانی کا (میر تقی میر)۔

Guest Speaker Session of MIS was not a good experience as the whole environment was too bleak and sad after the news of demise of our junior Zohaib Aijaz.

انا للہ و انا الیہ راجعون

Of course guest speaker sessions are scheduled beforehand and they cannot be postponed because of unavailability and busy schedules of guests. Naturally it was difficult rather impossible to concentrate on what the guest speaker was saying, in such gloomy atmosphere. What I remember is that the subject was IS audit. The speaker was an experienced and learned man. He covered different aspects regarding IS audits. He told that the purpose of IS audits is to ensure three most important aspects of information which ,if I am not wrong, are:

1. Confidentiality
2. Reliability
3. Availability

حمد

ایک حمد پیش ِ خدمت ہے۔ ناصر کاظمی کی یہ حمد ان کی طویل نظم "پہلی بارش" کی ابتداء ہے۔ یہ حمد عام حمدیہ شاعری سے قدرے مختلف ہے کیونکہ اس میں مالکِ حقیقی کی بڑائی کے ساتھہ ساتھہ انسان اورمالک کے عظیم رشتےاور تعلق کو بےنظیر اور خوبصورت انداز میں بیان کیا گیاہے۔ مجھے یہ نظم بہت پسند ہے۔ امید ہے کہ آپ کو بھی پسند آئے گی۔

۔

میں۔ نے جب ۔ لکھنا۔ سیکھا ۔ تھا

پہلے ۔۔ تیر ا ۔۔ نا م ۔۔۔ لکھا ۔۔۔ تھا

۔

میں وہ صبر ِ صمیم ہوں جس نے

بار ِ امانت ۔۔ سر۔۔ پہ ۔۔۔ لیا ۔۔۔ تھا

۔

میں وہ اسم ِ عظیم ۔ ہوں جس کو

جن و ملک ۔ نے سجدہ ۔ کیا۔۔ تھا

۔

تو نے کیوں ۔ مرا ہاتھہ نہ ۔ پکڑا

میں جب رستے سے۔۔ بھٹکا۔۔ تھا

۔

جو۔۔ پا یا۔۔۔ ہے۔۔۔ وہ۔۔۔۔ تیرا۔۔ ہے

جو۔۔ کھویا۔۔۔ وہ۔۔ بھی۔۔ تیرا۔۔۔ تھا

۔

پہلی۔۔ با رش۔۔۔ بھیجنے ۔۔۔وا لے

میں۔ ترے۔ د رشن۔ کا۔ پیاسا۔ تھا

۔

ناصر کاظمی

The Key

Here is the key to know their names and brief overview of their contributions to Urdu Literature.

1. Muneer Niazi: A great contemporary Urdu poet who passed away in recent years. He is famous for his beautiful diction and highly imaginative poetry.
2. Maulvi Abdul Haq: Called Baba-e-Urdu (Father of Urdu), Maulvi Abdul Haq spent his whole life working for Urdu cause. He had a great command on Urdu linguistics and had a great style in writing biographies and essays.
3. Parveen Shakir: Considered greatest female Urdu poetess by many, Parveen Shakir died early like many English Romantic poets. She was among firsts who wrote poetry with keeping their femininity intact.
4. Prem Chand: Prem Chand (real name: Dhanpat Rai) is among the pioneers of short story (afsaana) writers in Urdu. His legacy is the subjects of common man on which he constructed his stories. No one can deny his position in the domain of Urdu Afsaana.
5. Wasif Ali Wasif: Wasif was a beautiful essayist. He was a mystic. He wrote several books on Tassawuf which reach our hearts and souls.
6. Mir Taqi Mir: Considered by many the greatest Ghazal writer, Mir is a symbol of classic Urdu poetry. His poetry is simple but has an everlasting impact. He is called Khuda-e-Sukhun (God of poetry).
7. Altaf Hussain Haali:The services Haali did to Urdu can be matched by few. He was a poet and a writer. He changed the scope of poetry and started using poetry to discuss social issues rather than traditional love themes. He was a great critic and essayist.
8. Firaaq Gorakhpuri: Firaaq (real name: Raghupati Suhai) is a very influential poet of 20th century. His ghazals influenced all generations which came after him.
9. Saahir Ludhianvi: Saahir's name is among greatest poets who remained in India after partition. His poetry is rebel against existing norms. He could be compared with Faiz as both write about same themes generally.
10. Saadat Hasan Manto: Very famous and very controversial Manto took afsaana to new heights after the era of Prem Chand. He was criticized for vulgar themes he portrayed in some of his stories.
11. Ahmed Nadeem Qasmi: Famous as both poet and short story writer, Ahmed Nadeem Qasmi is a very respected literary figure among those who ruled literature after the partition.
12. Ismat Chughtai: Like Manto, Ismat was also highly criticized for propagating vulgar themes. She was a committed member of Taraqi Pasand Tehreek, a literary movement initiated to revolt against established norms and status quo.
13. Mirza Ghalib: Ghalib is considered the greatest Urdu poet though his most poetry is in Persian. The ideas he gave and the expressions he chose are still unparallel to anyone in literature.
14. Allama Iqbal: With Ghalib, Iqbal enjoys the greatest respect and fame among all other poets. His poetry is philosophical, highly rich in diction and purposeful.
15. Bano Qudsia: Wife of Ashfaq Ahmed, Bano is a famous contemporary novelist and story-writer. She excels in exploring complex psychological processes behind our behavious.
16. Ahmed Faraz: Disciple of Faiz in many respects, Faraz was a great poet with beautiful diction. He was excellent in writing both, romantic and rebellious verses. His style became the benchmark and new poets started saying verses in his diction.
17. Asrar-ul-Haq Majaz: Majaz was a taraqi pasand poet who died early. His choice of words and imagery have become standards in poetry.
18. Syed Sajjad Zaheer: One of the pioneers of Taraqi Pasand Tehreek, Sajjad Zaheer tried to bring western techniques in poetry, criticism and short stories. He viewed literature not only as a tool to satisfy aesthetic needs, but as a weapon to destroy capitalism.
19. Maulana Shibli Nomani: Shibli was contemporary of Sir Syed and Haali. He contributed with them in changing the paradigms of Urdu prose. He was among firsts to write history, Islamic themes and biographies in Urdu.
20. Mushtaq Ahmed Yousufi: Yousufi is considered as one of the greatest humour writers. His humour is highly intellectual. He established new standards for writing humour.
21. Akbar Ilahabadi: Akbar is among pioneers of humorous poetry in Urdu. His humorous verses are still considered benchmark.
22. Qurat-ul-Ain Haider: Called Virginia Woolf of Urdu, Qurat-ul-Ain Haider was a navelist par excellence. Her novel "Aag Ka Daria" is considered greatest Urdu novel by many critics.
23. Fehmida Riaz: She is a very famous contemporary Urdu poetess. She is a rebellious poetess raising feminine causes and protesting against unjust social norms in her poems.
24. Faiz Ahmed Faiz: An unforgettable voice of Urdu poetry, Faiz introduced new styles and ways of expression in poetry. He is considered among greatest poets who lived in Pakistan.
25. Sir Syed Ahmed Khan: Sir Syed is the founder of modern Urdu prose, essays and journalism. He shifted the prose from imaginative stories of fairies and devils to the essays concerning issues of masses.
26. Hafeez Jalindhary: Hafeez enjoys great respect being the poet of the anthem of Pakistan. He made great innovations in Nazam particularly Geet.
27. Nawab Mirza Khan Daagh: Daagh is one of the last classic poets. He is highly distinguished among classic poets because of his unique, direct and satirical expressions.
28. Mir Anees: Anees is the greatest Marsia writer of Urdu. He was master of words.
29. Ibn-e-Insha: Ibn-e-Insha (real name: Sher Muhammad Khan) occupies important position in Urdu history because of his remarkable achievements as a poet, Safarnama Nigar, humour writer and translater.
30. Gopi Chand Narang: He is the great writer and critic. He is among those who are raising the cause of Urdu in India.
31. Ashfaq Ahmed: Ashfaq Ahmed is a renowned short story writer. His short stories and dramas are very deep and profound in their treatment of human psyche.